The Rise of Gen Z and VR
Gen Z is the first generation to grow up with technology as an integral part of their lives. They have only known a world with the internet, smartphones, and social media. For this reason, Gen Z is a crucial demographic for the VR industry.
As digital natives, Gen Z is incredibly comfortable with new technology, and they expect experiences that are immersive, engaging, and interactive. VR provides this kind of experience, allowing them to interact with digital worlds in a way that feels real.
According to Jesse Schell, CEO of Schell Games and author of “The Art of Game Design”, “Gen Z has grown up in a world where technology is at their fingertips. They are accustomed to immersive, interactive experiences, and VR offers just that. With the rise of accessible and affordable VR technology, we can expect Gen Z to continue driving the growth of this industry, with the potential to revolutionize how we learn, work, and play.” (“The Future of Virtual Reality: 5 Experts Weigh In,” Udacity, June 15, 2018)